The complete brand guide, messaging framework, and media resources for the movement. Everything you need to represent, reproduce, and spread the message with consistency and power.
You and a Few is a research-backed movement to protect democracy. Democracy is under threat — from authoritarianism, from the erosion of independent institutions, from the dehumanization of vulnerable people. We exist because the research shows that defending it requires far fewer people than anyone thinks.
Every nonviolent campaign in history that achieved sustained participation from 3.5% of the population has succeeded in achieving its goals. No exceptions. We translate that research into action — giving people the tools to find and mobilize their own "few" in their workplace, congregation, neighborhood, school, and community.
We are not partisan. We are pro-democracy, pro-human-dignity, and pro-evidence. Our framework is built on peer-reviewed research from political scientists, psychologists, and historians. We don't tell people what to believe. We show them how few it takes to protect the democratic institutions that let everyone's beliefs matter.
The You and a Few identity is a typographic wordmark. "You" is always rendered in the brand amber to emphasize that the individual is the starting point. The wordmark uses Bebas Neue for display impact.
Primary — Dark Background
Primary — Light Background
Clear space: Maintain a minimum clear space equal to the height of the "Y" around all sides of the wordmark.
"You" is always amber. In all applications, on all backgrounds, "You" is rendered in the brand amber (#e8a838). This is non-negotiable — it's the conceptual anchor of the entire identity.
SVG wordmark — scalable to any size
The palette is built on contrast: warmth breaking through darkness. Amber is hope, urgency, and visibility. The dark backgrounds represent the silence and darkness that the movement breaks through. This is not a "cheerful" palette and it is not a "desperate" one. It is determined.
Usage rules: Amber is used sparingly and with intention — for "You" in the wordmark, for key data points (the 3.5% number), for interactive elements, and for calls to action. It should never be used as a background fill for large areas. Its power comes from contrast against the dark palette.
Light mode: For print on white paper, invert the relationship — use the dark palette for text and backgrounds, amber stays amber. Never put amber text on white; it lacks contrast. Use amber as an accent on dark elements within light layouts.
Used for: wordmark, hero numbers, section headers, stat callouts, protest signage. All caps by nature. Conveys urgency and impact.
Used for: body text, pull quotes, longer explanations, brochure content. Variable weight (300–600). The serif conveys authority and trustworthiness — this is research, not propaganda.
Used for: navigation, section labels, buttons, form elements, captions, metadata. Clean, modern, functional. Weights 400/500/700.
All three fonts are free via Google Fonts. This is intentional — anyone replicating materials for the movement should be able to access the exact brand typography at zero cost.
The voice of You and a Few is warm, determined, evidence-based, and empowering. We are a friend who has done the research and is leaning in to share what they found. We are never panicked, never preachy, never condescending, never vague.
#YouAndAFew is the primary hashtag for all movement communication. #FindYourFew is the action-oriented variant for mobilization posts. #ProtectDemocracy is for sharing the research and calculator results.
All You and a Few brand materials, content, and resources are free to use, reproduce, modify, and distribute for any nonviolent, pro-democracy, pro-human-dignity purpose. No permission needed. No attribution required (though appreciated). No cost.
This is a movement, not a brand to be protected. The more people use these materials, the more the message spreads. Print flyers. Make your own buttons. Translate into other languages. Adapt for your community. The only requirement: maintain nonviolent messaging discipline. Materials may not be used to promote violence, dehumanize any group, or spread disinformation.
Fonts: Bebas Neue, Source Serif 4, and DM Sans are all available free via Google Fonts.
Colors: Hex values are listed above — no special files needed.
Content: All text on youandafew.org may be freely reproduced.