Complete brand guide: logo, colors, typography, voice & tone, messaging hierarchy, hashtags, social copy templates, and usage permissions. Everything to keep the movement looking and sounding consistent.
Classic internet ad formats — 728×90 leaderboard, 468×60 full banner, 300×250 medium rectangle, 160×600 skyscraper, and the legendary 88×31 micro button. Dark and amber variants.
Step-by-step guide for talking to coworkers, friends, or neighbors about becoming active. Exact scripts for opening lines, handling pushback, and setting up your first group meeting. For people who've never had this kind of conversation before.
Why focusing on the person at the top is exactly what the authoritarian playbook is designed to make you do. How to redirect your energy to the seven pillars of support where the actual leverage is.
Not passivity. Not weakness. The most effective strategy for social change ever documented. Myths debunked, mechanisms explained, 198 methods cataloged, and discipline protocols for when things get hard.
Four ready-to-send templates: welcome email for new signups, personal share-with-a-friend email, local group kickoff invitation, and a recurring newsletter format with pillar reports and action items.
A standalone signup page for collecting email addresses. Clean design, clear value proposition, success confirmation. Ready to connect to Mailchimp, Buttondown, ConvertKit, or any email service.