Every outrageous tweet. Every norm violation. Every cruel policy announcement. Every shocking statement. Each one is designed to do one thing: keep your attention fixed on a single person.
This is not incompetence. It is strategy. And it works.
When you focus on the leader, you are doing exactly what the authoritarian playbook is designed to make you do. You spend your energy on outrage. You debate his latest statement instead of his latest policy. You share his name, amplify his message, and keep him at the center of every conversation. You become part of his communications strategy for free.
"Every minute you spend talking about the leader is a minute you don't spend organizing, a minute you don't spend targeting the structures that actually hold power in place."
— Adapted from the pillars of support framework, civil resistance literatureHere's the core insight from decades of research on authoritarian regimes: no leader governs alone. Every authoritarian, every would-be autocrat, every strongman depends on a network of institutions, organizations, and individuals who choose — every day — to cooperate with the regime. These are called the pillars of support.
The leader is the face. The pillars are the body. And the body is where the vulnerabilities are.
Authoritarian power rests on the active or passive cooperation of these key groups. When enough of them defect — when the cost of supporting the regime exceeds the cost of opposing it — the regime cannot function. This is not theory. This is how every authoritarian regime in history has either been sustained or has fallen.
The key insight is this: you do not need the leader to change, resign, or lose an election. You need enough pillars to stop cooperating. The leader without cooperating pillars is a person on a stage with a microphone and no power. The pillars are where the actual power resides — and the pillars are far more reachable than the leader.
Every time you share the leader's latest outrage, you amplify him. Instead, share the names of the judges upholding the law. The businesses taking stands. The legislators who vote with courage. The journalists doing critical reporting. The civil servants who refuse to comply with unconstitutional orders. Starve the spectacle. Feed the resistance.
You probably can't influence the leader. But you can absolutely influence your city council member, your local business owner, your school board, your state legislator, your congregation's leadership. That's where your "few" has real leverage. National movements are built from local pressure applied consistently over time.
Telling a business that cooperating with harmful policies is "wrong" gives them moral discomfort they can rationalize away. Telling them that cooperating is costing them customers, employees, and reputation gives them a problem they have to solve. Make the practical cost of cooperation visible.
The bureaucracy can only be held accountable if there are records. The judiciary can only intervene if there is evidence. The media can only report if there are sources. Documentation is not passive — it is one of the most strategically important things any individual can do. Screenshot. Record. Save. Share with journalists. File FOIA requests.
When an official breaks ranks, when a business refuses to comply, when a civil servant blows the whistle — celebrate them loudly and publicly. Defection from the pillars is the mechanism by which regimes weaken. Every defector who is celebrated makes the next defection easier. Every defector who is ignored makes the next one less likely.
Authoritarian leaders are creatures of the attention economy. They feed on coverage — positive or negative. Every minute of cable news, every trending topic, every viral clip is oxygen. The leader wants you to focus on him. Your outrage is his engagement metric.
The most radical thing you can do is redirect your attention. Not to ignorance — you should absolutely stay informed. But redirect your energy, your conversation, your social media, your action toward the pillars. Talk about what your local officials are doing. Share what your community is building. Amplify the people who are quietly holding the line.
This isn't about ignoring what's happening. It's about refusing to let the leader set the agenda for your resistance. He chooses the spectacle. You choose the strategy.
For every minute you spend reading about the leader, spend two minutes acting on a pillar. Call a legislator. Subscribe to a local paper. Show up at a town hall. Support a business that took a stand. That's where the leverage is.
Knock out the grid, and the lightning has nowhere to go. Print the guide. Share the strategy. Target the pillars this week.